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Around 70% of international ventures collapse due to various cultural misunderstandings.

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Culture-integrated change efforts succeed 59% of the time, versus 26% when culture is ignored.

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Companies with cultures reinforced through ethnographic methods report 40% higher retention.

Welcome! We invite you to explore culture’s effects on your organization.

At Cultural Keys LLC, we believe that understanding culture is essential to success in today's complex, interconnected world. Our anthropological approach helps organizations navigate cultural complexities with confidence and clarity.

GIVEN THE PRESSURES FACING ORGANIZATIONS TODAY, WOULD YOUR ORGANIZATION LIKE TO...

  • Understand or change its culture?
  • Strengthen employee collaboration and empowerment?
  • Improve relationships with partners and suppliers?
  • Build a strong customer base or retain customers so they will not go to your competitors?

CulturalKeys works with you to unlock success. We work in health care, manufacturing, consumer products, service industries, research institutions, and more.

Consider reading this book which is filled with great examples drawn from anthropological fieldwork.

The Cultural Dimension of Global Business

The authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business.


Consideration is given to both the individual and team relations, including virtual interactions, in complex global environments. Learning how to communicate, work together, influence business processes and practices, and solve problems collaboratively can enhance or diminish organizational success.


The cross-cultural scenarios presented in each chapter allow students of business, management and anthropology to explore cultural difference and gain valuable practice in thinking through a variety of thorny cultural issues.